Digital Literacy & Marketing Empowerment Project

Updated on May 15, 2026
by Association

The Especialista em Marketing Digital is a 24 month hybrid program (online + on-campus in Portugal) designed to build strong, job-ready digital marketing skills. The course covers key areas such as SEO, social media management, AI-driven content creation, marketing automation, and conversion optimization, ensuring students are prepared for current industry demands.

It also includes a 300-hour professional internship (FCT), giving students hands-on experience with real companies and helping them build a practical portfolio for the European job market. In addition, the program provides full support for obtaining legal residence under Article 92, along with an EU-recognized Level 5 diploma upon completion.

Core Modules

SEO & SEM – Estratégias de tráfego orgânico e Google Ads (6 ECTS)
Inteligência Artificial – IA aplicada à criação de conteúdos e automação (6 ECTS)
Psicologia do Consumidor – Persuasão e segmentação (5 ECTS)
Marketing Automation – Email workflows e integração de CRM (6 ECTS)
CRO & Landing Pages – Otimização de conversão, UX e testes A/B (5 ECTS)
Social Media & Storytelling – Gestão de redes sociais e narrativa de marca (5 ECTS)
Design & Multimédia – Produção gráfica e vídeo (6 ECTS)
Estágio (FCT) – 300 horas em empresas portuguesas (15 ECTS)

What you will achieve

Practical skills we focus on from week one.

Learning Outcomes – Digital Marketing Specialist (Level 5)

Master Digital Marketing Strategies

Develop and execute complete digital marketing plans
Understand both organic and paid marketing channels
Analyze and optimize campaign performance

Expertise in SEO & Paid Advertising

Rank websites using advanced SEO techniques
Run and manage Google Ads campaigns
Perform keyword research and competitor analysis

Apply Artificial Intelligence in Marketing

Use AI tools for content creation and automation
Improve efficiency with data-driven strategies
Leverage AI for audience targeting and personalization

Understand Consumer Behavior

Analyze customer psychology and decision-making
Apply persuasion and targeting strategies
Segment audiences for better marketing results

Automate Marketing Processes

Build automated email campaigns
Integrate CRM systems
Create workflows for lead generation and nurturing

Optimize Conversions & User Experience

Design high-converting landing pages, improve UX, and run A/B tests.
Plan social media strategies, create engaging content, and manage multiple platforms.
Design marketing graphics, produce videos, and build strong visual branding.
Work on real projects, build your portfolio, and gain industry experience in Portugal.
Prepare for jobs in Portugal & the EU with an internationally recognized Level 5 diploma.

Certification

Accreditation and recognition details.

Upon completion, learners receive:

Level 5 Diploma in Digital Marketing
Recognized under the Portuguese National Qualifications Framework (QNQ) and aligned with the European Qualifications Framework (EQF)

Qualification Title

Digital Marketing Specialist (Especialista em Marketing Digital)

Typical Level

QNQ Level 5, offering:

✔ Professional certification
✔ International recognition across the European Union
✔ Industry-relevant practical skills
✔ Pathway to career advancement or further studies

Career Opportunities

Graduates may work as:

✔ Digital Marketing Specialist
✔ SEO & SEM Specialist
✔ Social Media Manager
✔ Marketing Automation Specialist
✔ Content Creator / Digital Strategist
✔ Performance Marketing Analyst
✔ E-commerce Marketing Specialist
✔ Freelance Digital Marketing Consultant
✔ Marketing Coordinator or Team Leader

Global Training Framework

Comprehensive overview of the training modules and standards.

Module	Description	Credits (ECTS)
SEO & SEM	Organic traffic strategies and Google Ads.	6
Artificial Intelligence	AI applied to content creation and automation.	6
Consumer Psychology	Principles of persuasion and segmentation.	5
Marketing Automation	Workflows, email sequences, and CRM integration.	6
CRO & Landing Pages	Conversion optimization, UX, and A/B testing.	5
Social Media & Storytelling	Brand narratives and social media management.	5
Design & Multimedia	Graphic and video production for digital media.	6
Internship (FCT)	300 hours in Portuguese partner companies.	15

Requirements

What you need to participate comfortably.

Course Content – Digital Marketing Specialist (Level 5)

SEO & SEM
Artificial Intelligence (AI)
Consumer Psychology
Marketing Automation
CRO & Landing Pages
Social Media & Storytelling
Design & Multimedia
Internship (FCT)

Social network